Meet the ladies of luminous

Hey there beautiful! Welcome to my business. My Name is Elena, I am a Rochester Ny native who proudly serves the western New York community. As a mom of 4 kiddos I know that taking time for yourself is essential and self-care is crucial to ensuring that your own cup is filled. I want you to walk away from your hair appointment more confident, energized and ready to take on the days challenges.
I have been in the industry since 2007 and have spent the last 14 years honing my craft by attending Master color, cut and formal style training. From Los Angeles, Toronto, to New York City; the art of hairdressing has taken me places that I didn’t even know were possible. I am so in love with the beauty industry and all it has to offer. The relationships that I have built have been absolutely invaluable. As a Balayage and Bridal specialist, I strive to create a look that makes you feel you’re most authentic and beautiful self! I want to build a relationship based on trust and care to ensure that you always love your hair! I also strive to create a custom at home hair care regimen to help maintain your look in between visits. When I am not in the salon you can catch me with my nose in a book. I am an avid reader and am always looking for new book recommendations. You can also find me snuggled up on the couch at home with my 4 kiddos and amazing partner Anthony. We love to take the kids to new parks all over the Finger Lakes and are ways in search of our next spot to check out as a crew of 6. You can catch me at the salon Tuesday –Saturday, creating beautiful hair and nurturing the relationships with my Guests!